In this Vyper review we will look at four key factors to the buyer's decision making process. This includes “Ease of use, Features, Pricing and Support”. So if you just want the quick overview of how Vyper.fm performs here it is for you.
This app ranks highly across all four key metrics with a combination of ease of use and marketing focused features for running a contest that goes viral being its key focus. Pricing is one area where it loses points being quite expensive at $149 per month. But check for coupon codes (here) as they often have great deals running like 50% off.
To further understand how we came to these numbers read the full review below.
In this Vyper review will be more comprehensive than most others because I will first look at the concept of gamification and why this is important in today’s online marketing environment.
And then look at how Vyper fulfills the requirements of being a true gamification platform.
And if you are looking to get the best deal on Vyper, we will let you know what to expect in the way of Vyper coupon codes.
What is gamification?
The official definition of gamification is:
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
As you can see from the definition above, the term Gamification links closely to the online marketing arena and you see it most dramatically in the way social media has completely taken over society. The simple “dopamine hit reward” of a like fuels hours of people’s obsession to get the perfect shot for Instagram.
But the premise of gamification and how powerful it can be for increasing engagement remains true, which is why companies are trying more creative ways of continuing this trend of building buzz online through new tools which focus on rewarding user loyalty and engagement.
There are two broad categories of gamification which include Rewards Programmes and Contests.
Now you might think to yourself, “Wait a minute that is nothing new!” And you would be right but what the Internet has allowed on a much grander scale than ever before is the concept of virality or in more popular speak, “Going viral!“
It is so easy for people to like and share at the tap of a screen and when their is an incentive for them to do so the effect can really compound leading to going viral.
All of this does require a system in place to improve brand awareness and any complexity in the process will block sharing.
It is this system of making the sharing process easier where apps like Vyper come into play and are certainly worth your attention.
What is Vyper?
Vyper is an SAAS (software as a service) app for enabling viral contests and rewards programmes for your online users.
It installs on any website regardless of the technology you use and it allows for easy sharing of campaigns. Here is an example screenshot of what an end user of the app would see.
When the user clicks enter here they then see an overlay screen.
But the real “secret sauce” to this process is what happens next.
And this is what the user will see in their email inbox. (click to enlarge)
A few things standout including how you are able to set custom points for different actions. This is perfect for nudging people to your ultimate business goals whether that be signing up to a newsletter or growing your social media channels.
Also the dynamic emails are really important to remind people about the contest and to keep sharing to increase their chances of winning. The email example above is worth noting because the coupon code offer in effect means everyone is a winner even if the user doesn't win the main prize because they scored 10% off their cart.
Another important area that Vyper focuses on is Facebook messenger where in the above example you will see the user gets a $10 gift card delivered by FB Messenger. It's really good to see Vyper include this, as Messenger is getting amazing open and click through rates especially when compared to email marketing.
Another notable feature for you app developers is that you can reward people for downloading your app!
Key Features of Vyper
- Run viral contests and rewards programmes
- Easy landing page builder for contest campaigns
- Dynamic Leader-boards to spur more action
- Verified bonus entries to prevent fraudulent clicks
- Custom bonus actions
- Build your email list
- Zapier integration
- Build your social media following
- Enterprise plans start from $149 per month
- Generate referral traffic with “refer-a-friend bonuses”
- Send follow up emails with no email service provider needed
- Grow revenue with milestone rewards
- Allow customers to earn points with purchases
- Google Analytics and Facebook Pixel Tracking
- Looks amazing on all mobile devices
- Customize all fields & translation ready
- Numerous email marketing provider integrations and CSV export option
Jack Paxton is a co-founder of Vyper and their CMO. You will see him extensively mentioned on their company blog and other marketing campaigns such as their podcasts with other successful SAAS founders and startups.
Jack refers to himself as a full stack digital marketer, specializing in media buying and customer acquisition. Managed ad accounts from $10 to $100k+/day in ad spend across Facebook, Adwords, Twitter, LinkedIn, Pinterest and more.
Some of his past work includes accelerating companies to multi million dollar run rates in less than 6 months, conducting company audits and consulting for growth in customer acquisition.
Kevin Tang is the current head of product at VYPER, Kevin has built multiple e-commerce companies with 2 acquisitions (PhotoWhoa.com and Winter Lotus). He has a knack for scaling a company from 0-6 figures and leading the early “growth hacks” of a company.
How to use Vyper?
Vyper is intuitive to use as seen in this video.
Something that is not entirely clear in the video above are the the action steps available for your contest which I will include now. (Click to enlarge)
Now before we talk about more Vyper specific features I would like to highlight some growth hacks to get the most out of using it.
7 Vyper Growth Hacks
Vyper is one of the best tools for giving you the greatest chance of going viral but launching a giveaway is only the first step because the real success comes in how you promote your giveaway and these 7 growth hacks to boost Vyper are going to put you miles ahead of the competition.
Choose the Right Prize
It goes without saying that choosing the right prize is the most important factor to launching a successful giveaway. Sure there is the common sense advice of choosing a prize related to your niche but it is also helpful to think of your prizes in 4 broad time categories of Weekly, Monthly, Quarterly and Yearly. Weekly prizes gives people a feeling of standing a good chance of at least winning once (causing them to engage more) whereas a Yearly prize has to be mega value to entice people to join.#1
Require Social Media Sharing
There are a number of ways to gently encourage people to share your contest on social media and with Vyper you can enter custom bonus points where you give the highest points to sharing on each social network for example. This gives a better chance of your contest going viral.#2
Send Emails to Contestants
With Vyper you automatically get email sending included in the app which is helpful for being top of mind of your contestants. An excellent strategy as part of a leader board giveaway is to encourage people to take specific actions to rise up the leader board and get better prizes. It's also a good idea to send an email just before the competition ends to get that final push of exposure.#3
Begin Promotion (Spend the Most Time on This)
There are a number of ways to promote your giveaway, but let's get a first win quick. Share your contest on social media platforms such as Instagram, Facebook, Twitter, and Pinterest, and ask people to tag a friend in the comments.#4
Promote on Contest Websites
Another quick promotion win is to submit to sweepstakes and contest directories. These websites will link directly to your promotion. Plus, they already have a huge audience of their own who check out their sites daily.
- Contest Listing
- Sweepstakes Advantage
- Sweeties Sweeps
More Promotion Ideas
Other ideas for promotion include Facebook, Instagram & Google Ads. Offline marketing like flyers and including leaflets in existing client orders. Don't forget good old emailing of your database, adding contest links into email signatures and creating a video you place everywhere you can, including your website homepage. One final thought is reaching out to influencers in your field to give a shout-out where a tool like Ninja Outreach could be useful.#6
After you’ve picked and contacted the winner of the contest, it’s important to follow up with everyone who entered your giveaway as well. Following up with all of your giveaway entrants will allow you to form better connections with them. Ideas for follow up after the contest include announcements on Social Media of the winner(s). And follow up by sending an email newsletter where you thank everyone for participating and invite them to join you for your next giveaway. Another really good idea is to give everyone who entered a coupon code for their next purchase. This makes everyone a winner with your brand.#7
Now that you know how good Vyper is, the natural question is price and how it stacks up to the alternative contest marketing apps.
In terms of pricing its really simple and the only choice you have is between a personal and agency account.
$149 per month
$300 per month
There is a notable competitor to Vyper in the form of Gleam which also has a free plan but a downside is that they are continually trying to sell you onto one of their premium plans and it does become tiresome.
Another option which originally was a WordPress plugin only but is now also SAAS is KingSumo by AppSumo – worth a look for sure.
The KingSumo option however is not as comprehensive in terms of actions as Vyper for example no FB Messenger and download app options to name some.
Then a brand new entry is a WordPress plugin called RafflePress which have a lifetime deal on offer but it only runs on WordPress sites.
When you take all of this into account the value to performance proposition of Vyper should become more clear.
Vyper Pros and Cons
Are there up-sells?
Thankfully, after choosing your desired plan there are no up-sells, they present you with an easy to follow on-boarding process to get your first viral campaign up and running ASAP.
Do we recommend Vyper?
If you want to start an online viral marketing campaign, you definitely will be happy with what Vyper can do.
It's a pity that some of their clients effectively got their website URL banned on Facebook for using the software for unsavoury purposes which also lead them to removing the freemium plan and increasing prices but thankfully with promotions you can often get the Enterprise plan for 50% off bringing it more in line with what the usual Pro pricing at $49 per month was.
I would also make sure to check below on any seasonal sales that might be happening as this is great software for running contests online.
Is there a Vyper coupon code?
Occasionally vendors share coupons, these will appear below (or blank if none).