In this Sellics review we will look at four key factors to the buyer's decision making process. This includes “Ease of use, Features, Pricing and Support”. So if you just want the quick overview of how Sellics performs here it is for you.
This SAAS app ranks highly across all four key metrics with a feature set designed to give you valuable Amazon selling data for your business.
Pricing is the only area we mark this down as it can become quite expensive depending on the amount of sales volume you generate. However this is also a positive if you are just starting your Amazon sellers journey. You will see this reflected in the pros and cons section of this review.
To further understand how we came to these numbers below read the full review.
In this Sellics review we will be looking at how to use this app to give your new Amazon business the best chance of success by having access to the right data and tools.
We will also compare Sellics to some of its direct competitors most notably Jungle Scout.
What is Sellics?
Sellics is a data analytics company that focuses on Amazon data collection. It started in 2014 based in Germany and initially was a keyword ranking tracker but over time has added more tools specifically designed for Amazon sellers.
This data is designed to dig deeper for sellers so that they can make better predictions on what will work best for their products when selling through Amazon.
The company has grown considerable and includes numerous large brands such as L'Oréal and Bosch. However and we will get straight into one of their pros here is that their pricing is not just targeted at big corporates but has a reasonable entry point if you are just starting your Amazon journey.
This Sellics review today will be looking at their Seller Edition designed for sellers with a Seller Central account. They do also have a Vendor edition too.
Key Features of Sellics
- Product Detector
- Niche Analyzer
- Spy Tool (See competitor prices and their most popular products)
- Cockpit (For sales and performance data)
- Keyword Rankings
- Review Management
- Inventory Management
- Profit Dashboard
- PPC Manager (Optimize your Amazon Ads)
Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014.
Josef, CTO & Co-Founder at NUMBER26, has an MSc in Business Informatics (University of Mannheim/Sydney), is a Serial Entrepreneur, and loves Big Data, Java and Distributed Systems. He also takes care of building and coordinating the tech team and manages technical integration with our financial and security partners. Predominantly…
How to use Sellics?
Here are a few videos showing you how to use some of the key features of Sellics.
Keyword Research and tracking
We wanted to highlight this new feature of Sellics for you today as it's just too good to ignore when reviewing this service.
For the first time in Amazon selling history, you can gain invaluable insights by benchmarking how your Amazon advertising performance compares with others in your industry.
The feature works with Sponsored products, Sponsored Brands and Sponsored Display and will show you where your ads are doing well and if not what you can do to improve.
The feature is currently in BETA and is completely free to use with your Sellics account. When you first get started you can expect your first report within 30 minutes to four hours and will be delivered to your email inbox.
The process of requesting the benchmark is super simple:
- In your Sellics account click on ‘Benchmark my account now’
- Connect your Amazon Advertising account
- Receive access to your analysis via email
You don't get much more simple than that and this is what you can expect to see.
Specifically your report will contain the following information about:
Sponsored Ad Formats: Analyze Sponsored Products, Sponsored Brands & Sponsored Display
Detailed Score: Understand if you belong to the top 20% – or the bottom
Compare ACoS: Are you too conservative? Understand profitability dynamics in your category
Benchmark CPC: How much are others paying for the same click? Learn how to find the perfect bid
Grow CTR: Do your ad formats outperform the market? If not, learn how to increase the chances of getting a click
Improve CVR: Are your products more bought than others? Learn how to beat the market & convince consumers
These are some of the most important parts of Sellics for Amazon sellers but remember you can try this for yourself using your Amazon Seller Central account for 14 days free.
Now that you know how good Sellics is, the natural question is price and how it stacks up to the alternative Amazon data services.
In terms of pricing it depends on your sales volume.
|Sales Volume Per Annum||Monthly Plan||Biannual Plan||Annual Plan|
|$1K – $60K||$67/month||$57/month||$47/month|
|$60K – $240K||$97/month||$87/month||$77/month|
|$240K – $600K||$157/month||$137/month||$117/month|
|$600K – $1.2M||$217/month||$187/month||$157/month|
Probably one of the most fair pricing solutions you will find that allows the small players to have access to the same data that larger businesses have.
You can get started with a free 14 day trial before signing up.
There are two notable direct competitors to Sellics being Jungle Scout and Helium10.
You can compare Jungle Scout most closely with Sellics Niche Analyzer feature. So if you are just starting out then you may actually prefer Jungle Scout's research tools to help you choose which market and products to get into.
A pro tip would be to use both before making that commitment as its a big decision for your future and using two different tools to analyze the market is highly recommended.
Helium10 is a direct competitor to Sellics with an almost identical feature set.
Some users have commented that the support is better than Sellics so that is something to keep in mind. We would recommend trialing both services and testing the support for yourself and other reviews especially when it comes to support can be highly subjective.
Sellics Pros and Cons
Do we recommend Sellics?
If you are wanting to increase sales on Amazon then yes. It bundles all of the most important tools you need to make your Amazon business a success.
The pricing structure is fair especially for new sellers and the feature set is comprehensive and if you are just starting out their “Niche Analyzer” feature is going to save you a lot of time getting on the right track quicker.
And if you have been in the business for a while their other tools like the “Spy tool” and “Keyword ranking” feature will ensure you stay on top of your Amazon selling game.
Is there a Sellics coupon code?
Occasionally vendors share coupons, these will appear below (or blank if none).