The Ultimate OptinMonster Review + Bonus

Looking at increasing the conversion rate of your forms and popups or maybe to reduce cart abandonment? Then this review is for you.

App Scores

OptinMonster Review

In this OptinMonster review we will look at four key factors to the buyer's decision making process. This includes “Ease of use, Features, Pricing and Support”. So if you just want the quick overview of how OptinMonster performs here it is for you.

This WordPress plugin ranks highly across all four key metrics with a combination of ease of use and expanding library of music for work, study and sleep..

To further understand how we came to these numbers read the full review below.


Ease of Use











Introducing OptinMonster

In this OptinMonster review we will be looking specifically at how this plugin’s “Exit Intent technology” is a must have for any website and then how this works as part of a cart abandonment strategy for eCommerce websites.

We will also compare OptinMonster to some of it’s direct competitors.

And if you are looking to get the best deal on OptinMonster, we will let you know what to expect in the way of OptinMonster coupon codes.

What is OptinMonster?

OptinMonster is a premium lead capture tool ideally suited to website owners who don't want to lose touch with leads who could become clients in the future.

Through a series of advanced display and trigger options you can reduce any likelihood of frustrating your website visitors with the wrong pop-up form at the wrong time.

Of special interest to online shop owners is the cart abandonment features which should result in a nice up-tick of increased product sales when implemented.

This review will take a closer look at how to quickly and easily get started.

See an overview of their key features and selling points.

Key Features of OptinMonster

  • Numerous pop-up form types included
  • Content Locking
  • Subscriber Recognition
  • Success Messages
  • Integrated A/B Testing
  • Inactivity Sensor
  • Device Targeting
  • MonsterEffects™ and Sounds
  • Exit Intent® Technology
  • MonsterLinks™
  • Yes/No Forms
  • Countdown Timers
  • Campaign Scheduling
  • UTM Targeting
  • Referrer Detection
  • Smart Tags™
  • Attention Activation™
  • Cart & Form Abandonment
  • Remove Branding
  • Sub-Accounts

OptinMonster Founder

Thomas Griffin is the co-founder and President of OptinMonster. Prior to OptinMonster, he founded Soliloquy, the fastest WordPress slider plugin, and Envira Gallery, a revolutionary gallery solution for photographers. He is an expert developer with deep knowledge of building simple products for the mass-market. Thomas knows firsthand that software for marketers are generally poor in quality. He’s extremely proud that OptinMonster is changing that by creating extremely easy to use and technologically sound software that just simply WORKS! Thomas is a frequent speaker on business and software and an advisor in many companies, including ReeceThomas.

Syed Balkhi is the co-founder and strategic advisor of OptinMonster. Prior to OptinMonster, he founded WPBeginner, the largest free WordPress resource site. In 2011, Syed started List25, a widely popular entertainment site with over 1.5 million subscribers and quarter billion video views. 

He is a successful online marketer and an award winning entrepreneur who was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. Syed’s work has been featured in Forbes, Inc, Entrepreneur, WashingtonPost, FoxBusiness, VentureBeat, and countless other top publications. Syed is a frequent speaker on the topics of lead-generation and growth hacking.

Get started.

OptinMonster starts from $9 per month. Plus claim our bonus plugin offer to get even more value.

How to use OptinMonster?

OptinMonster offers a very easy to use drag and drop builder for creating popups which you will see below.

It’s good to note that the above screen is what you are presented with after choosing either choosing an OptinMonster template or starting from scratch. Something you won’t see in the above screenshot is a feature called Smart Success which allows popups to show differently to people who have previously interacted with one of your other popups. 

It’s these type of features which makes OptinMonster arguably the most powerful popup builder on the market today.

Feature Highlight

Arguably the biggest reason to choose OptinMonster if you sell any type of product or service online is their form and cart abandonment features. These two features alone will be worth the price of admission to you after implementing it as detailed below.

Step 1 – Create or Modify a Campaign

First, create a new Popup campaign or modify an existing campaign from the OptinMonster dashboard. Open the OptinMonster Builder by selecting the Edit link.

Step 2 – Activate Exit-Intent

Choose the exit detected display rule.

Step 3 – Utilize Page Targeting

Set the campaign to only show on the cart or checkout page by targeting that page’s URL. 

Step 4 – Embed the Cart Abandonment Campaign

Finally, you’ll want to embed your campaigns on your site which will vary depending on what website platform you use but OptinMonster have a number of helpful guides placed at just the right place in the process when you need it that will get you setup in no time.

OptinMonster Pricing

Now that you know how good OptinMonster is, the natural question is price and how it stacks up to the alternative WordPress popup plugins.

In terms of pricing you have four options each with very different features.

$9 per month


  • Unlimited Campaigns
  • All Campaign Types
  • Page Level Targeting
  • List Segmentation
  • Subscriber Recognition
  • Success Messages
  • Basic Integrations
  • Simple Reporting
  • OptinMonster University
  • 3,500 Pageviews
  • 1 Site

$19 per month


  • Everything in Basic, and:
  • Integrated A/B Testing
  • Full Reporting
  • Attention Activation™
  • Content Locking
  • Advanced Integrations
  • Inactivity Sensor™
  • Device Targeting
  • MonsterEffects™
  • MonsterSounds™
  • 15,000 Pageviews
  • 2 Sites

$29 per month


  • Everything in Plus and
  • Exit Intent® Technology
  • Mobile-Specific Campaigns
  • Pro Integrations
  • MonsterLinks™
  • Yes/No Forms
  • Countdown Timers
  • Campaign Scheduling
  • UTM Targeting
  • Referrer Detection
  • Smart Tags™
  • Cart & Form Abandonment
  • 2 Sub-Accounts
  • Remove Branding
  • Priority Support
  • 50,000 Pageviews
  • 3 Sites



  • Everything in Pro, and:
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Real-Time Personalization
  • Coupon Wheel Campaigns
  • Geolocation Targeting
  • Success Scripts
  • ManyChat Integration
  • Adblock Detection
  • Behavior Automation
  • Custom Branding
  • Activity Logging
  • Advanced Reporting
  • Unlimited Sub-Accounts
  • 250,000 Pageviews
  • 5 Sites

OptinMonster Alternatives

There is no shortage of lead capture plugins on the market and two notable ones include:

Let me first talk about Elementor as it's not actually a dedicated lead capture plugin but rather a full fledged WordPress Design tool which just so happens to also have a pop-up builder. The designs are great as it is made by designers but it does lack advanced display and triggering technologies provided by OptinMonster.

However its a worthy alternative because if you just need a simple lead capture pop-up you just need to buy one plugin and not two because in all honesty you are going to still want to use Elementor even if you use OptinMonster. It's just that good! 

See a demo of Elementor (note you will need Pro version to get pop-up feature) 

Now let's talk about Thrive Leads which really is the true alternative to OptinMonster. It's a dedicated lead capture tools with advanced triggers and display options which literally connects with everything you can imagine especially with their Zapier integration. 

It's nowhere near as nice and easy to use as OptinMonster but for that sacrifice you will get lifetime pricing and updates. No monthly fee here people which really makes Thrive Leads the King of Value to performance. 

See a demo of Thrive Leads.

A few additional thoughts on Thrive Leads

First of all don't let the fact that Thrive Leads only includes one website for $67 put you off. Remember this is one time pricing and all you have to do is pay $97 for 5 websites and $147 for 15 websites which is still great value when you consider OptinMonster will cost you over $350 in the first year alone.

The other big win for Thrive Leads is that you get unlimited pageviews because you use your own website server resources for the plugin to work whereas OptinMonster operates on a cloud connection model that integrates to a WordPress plugin or any other website platform you may use.

So naturally if you don't use WordPress – OptinMonster becomes your only bet. Another area that OptinMonster wins is ease of use and overall design of templates which are far superior to Thrive Leads. That being said though if you are a designer you can get the same results with Thrive Leads because of how powerful their layout editor is but this does require a learning curve and more time to get right but again this could be worth it for that price on WordPress.

Another highlight for me is OptinMonster and their form and cart abandonment features which could easily pay the price of your subscription by themselves when implemented correctly.

OptinMonster Pros and Cons


  • Easiest pop-up builder to use
  • Templates are great and visually appealing
  • Works on all websites and not just WordPress
  • Advanced trigger and display options including cart abandonment
  • Great support and updates included
  • Money back guarantee


  • Pricing can be unfair based on what 3rd party apps you use
  • Limits on Page views are imposed
  • Significantly more costly than Thrive Leads
  • Need to be on Pro plan to remove branding

Are there up-sells?

The first thing you will see when deciding to join is that they are actually giving you a bonus.

And after signing up all you will see are the links for you to download the plugin and as soon as you activate an on-boarding process begins that will have you up and running with a simple pop-up form in under 10 minutes. More complex forms like cart abandonment integrated to your email provider will naturally take longer to complete but definitely not as much time as some other competing solutions. Think under 30 minutes of work and you are done.

And talking about such power features does lead me to the one area where you will see somewhat of an up-sell and that is trying to access advanced features like cart abandonment when you are on a “lesser plan”. You will get a gentle nudge that this feature is only available on a certain plan and will be encouraged to upgrade – in the case of cart abandonment that feature is available in the Pro and Growth plans only.


Do we recommend OptinMonster?

If there is one thing that the business behind OptinMonster does well its user experience.

As soon as you activate any of their plugins an onboarding process is started that can have you up and running in under 15 minutes. This is true of their other plugins too like WPForms, SeedProd, RafflePress, MonsterInsights.

As of writing I would personally still claim that they are the king of usability and the structure of menu settings and advanced Pro features is so intuitive that it will have you performing even advanced marketing tactics like cart abandonment integrated to your email provider in no time.

For this reason alone I recommend OptinMonster and the fact that right now you can get started for $9 per month makes this one of the easiest recommendations ever.

Get started with OptinMonster.

Is there an OptinMonster coupon code?

Occasionally vendors share coupons, these will appear below (or blank if none).

35% OFF

OptinMonster Cyber Monday Discount

One of the best popup tools and stand a chance to win a MacBook Pro.

No Code Needed


Get a bonus WordPress plugin with your purchase.

Get started.

OptinMonster starts from $9 per month. Plus claim our bonus plugin offer to get even more value.


Share on facebook
Share on twitter
Share on linkedin

Have your say

Thanks for choosing to leave a comment review! Please keep in mind that all comments are moderated for relevancy

Your email address will NOT be published and you are welcome to share your website but please don’t use keywords in the name field. Let’s have a meaningful conversation about this company. 

Leave a Reply

User Review
  • Sending
    Ease of Use
  • Sending
  • Sending

On Point

Related Topics

Table of Contents

Before you go...

Join the club to receive a weekly email and special messages. We promise not to wooffle on too much! It’s the best way to stay informed as soon as new golden deals arrive.