AI-powered content research, intelligence, and writing. Increase your publication tempo, build content-driven customer journeys, and get discovered by the people who need you most.

Black Friday Deal
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Boston, MA, 2013
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Waitlist votes:
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Global rating:
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Best pricing: $
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Latest deal ends:

What is MarketMuse?

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons. MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings. MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.

SEO Content & Rankings

  • Link Building

Provides tools for backlink analysis and identifies relevant link building opportunities. 21 reviewers of MarketMuse have provided feedback on this feature.

  • Keyword Research

As reported in 42 MarketMuse reviews. Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.

SERP Rank Tracking

Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. 27 reviewers of MarketMuse have provided feedback on this feature.


Provides keyword ranking data based on geographic location and device type. 12 reviewers of MarketMuse have provided feedback on this feature.

Content Insights

Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant

SEO Auditing & Monitoring

SEO Alerting

Based on 11 MarketMuse reviews. Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.

SEO Auditing

Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.

SEO Change Tracking

Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.

Technical SEO

Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.

Competitor Analysis

Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. 39 reviewers of MarketMuse have provided feedback on this feature.

Data Visualization

Displays rankings and key metrics visually, such as through charts or graphs This feature was mentioned in 17 MarketMuse reviews.

Custom Reports

Based on 11 MarketMuse reviews. Enables users to build customized SEO reports

White Label

Enables users to add their own branding to SEO reports

MarketMuse Pricing

Standard - $149 per month

Find and monitor your gaps and stand out content, optimize your content writing strategy.

  • 1 user (add new users for $99/month)
  • Data export
  • Unlimited queries
  • Applications: Optimize, Research, Compete, Questions, Connect

Premium - $999 per month (Starting price billed annually)

Advanced features, unlimited users, intelligent content strategy and planning for teams of all sizes.

  • Multiple domains
  • 500+ pages
  • Track managed topics
  • Unlimited users
  • Unlimited self-serve briefs
  • Unlimited queries
  • All application workflows

MarketMuse FAQ

What are credits, how do I get them, and how much do they cost?

Credits are used to order MarketMuse Content Briefs and First Drafts.

You can order more credits in your MarketMuse account by clicking on the credit balance just below your user name.

Credits cost $25/each. Unfortunately, they are not available to purchase in the Free plan.

What’s the difference between a credit and a query?

Credits are used to order MarketMuse Content Briefs and First Drafts. Unfortunately, they are not available to purchase in the Free plan.

A query is used when you enter a focus topic into a MarketMuse Application (Research, Compete, Questions, Connect, Optimize).

What’s a First Draft?

First Draft is our AI-generated content. Our AI writes full drafts of content based on a MarketMuse Content Brief. You can order First Drafts with MarketMuse credits.

Check out our First Draft page to learn more.

First Drafts cost 3 credits each (1 for the Content Brief and 2 for the content generation).

How big of an Inventory can I have with a Premium plan?

The MarketMuse Inventory is an automated content inventory and audit solution that helps you do deep research on your site’s pages and topics. It collects your desired pages, analyzes their quality and your domain’s authority across the topics it covers, and organizes your content so you can start planning immediately.

Your MarketMuse Inventory can be configured to include your entire domain, or only the sections of your site you want to focus on.

Speak to an account executive to get a quote for your particular domain.

What is the additional inventory run?

By default, your MarketMuse Inventory will automatically update every month, starting on the day your first Inventory run is finished. If your initial Inventory run was on March 17, for example, it would update with fresh data on April 17, then again on May 17, and so on.

Your MarketMuse Inventory can be configured to refresh more frequently, but each additional run outside of the default monthly update schedule will come at the cost of your Inventory.

What are the Content Plan/services offered in the Premium packages?

One of our Content Strategists will work with your team to understand your content goals and use MarketMuse to construct a content plan that will help you reach them. Content Plans and other custom deliverables are quoted on an as-needed basis. These services are only available for customers on the Premium plan.

If you’re an existing MarketMuse customer, speak to your account manager to see if our content planning services are right for you.
If you’re evaluating MarketMuse as a solution and want to have some extra content planning help, speak to an account executive to learn more about our services.

Who uses MarketMuse?

We work with everyone from solo bloggers and startups to enterprises, publishers, and agencies. Our day-to-day users include SEOs, content strategists, editors, writers, and digital/content managers who oversee their operations.

Is this actually an AI solution?

Yes! For every page and topic we analyze, our AI fetches hundreds to thousands of pages of content, removes low quality outliers, and uses a combination of proprietary and open source algorithms to classify parts of speech and calculate their relevance.

Our First Draft solution is built using Sequence to Sequence learning technology, where we’ve trained our models on millions of documents that allows them to generate high-quality drafts of content.

How does MarketMuse compare to typical content optimization software?

Here are a few of the advantages MarketMuse has:

  • MarketMuse uses proprietary data and AI vs. commodity data via APIs
  • MarketMuse offers content inventories and research workflows vs. keyword-by-keyword analysis
  • MarketMuse has automated ROI and traffic projections vs. manual traffic projections
  • MarketMuse gives you AI-generated content briefs and full drafts at scale vs. one-off briefs and no NLG technology

Read more on how MarketMuse compares to the alternatives.

MarketMuse Lifetime Deal FAQ

What is the Waitlist for MarketMuse?

The Waitlist is a Bootstrapps initiative to help our members get the best pricing on the apps they most want. When enough people join a waitlist, we contact the company on your behalf to request a custom deal. This could include a lifetime deal and/or MarketMuse coupon code. Only logged in members can join waitlists - login.

Would a lifetime deal for MarketMuse be legitimate?

Lifetime deals are becoming a common strategy especially for startups to get an influx of beta users.

The seller is willing to let this initial group of users get access for a one time fee to get an immediate cash injection into their business that can often negate the need for venture capital.

The other benefit is the seller gets a motivated study group of users with valuable feedback to make their app better.

However larger companies tend to be more hesitant to embrace the lifetime deal model but there are ways that it can become more appealing to them as a business.

First by getting more people on the waitlist and secondly by making adjustments to the terms of the lifetime deal that are considerate to both seller and buyers long term cashflow.

So as you can see when it comes to software, the risks are quite low to you the buyer as long as you do your due diligence.

Is there a guarantee for MarketMuse?

Most reputable lifetime deal offers will offer you a money back guarantee of between 30-60 days. Beware of any offer that doesn’t provide you this guarantee.

Will I get updates and support from MarketMuse

All lifetime deals featured on Bootstrapps will include future updates and support direct from the seller.

Will MarketMuse work with my current app stack?

There is nothing worse than buying an app that doesn’t work with your other business critical apps.

So make sure to visit their features page and if they don’t mention supporting your specific apps then see if they support Zapier or web hooks. This will give you flexibility for the future.

What else should I know before buying MarketMuse?

Lifetime deals have several key points to consider.

  1. Look at the pricing for the MarketMuse lifetime deal. The benefits of the deal could be limited compared to retail pricing especially if they offer a free plan.

  2. Look at reviews from current clients and people who just bought the lifetime deal as this will give you a good idea of whether MarketMuse is here for the long term.

  3. Look at their product road map to see if their vision matches your requirements for the future.

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If the MarketMuse lifetime deal has expired - click their logo to join a waitlist or search the Bootstrapps store for a similar app.



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