What is Hotjar?
Hotjar is a powerful tool that reveals the online behavior and voice of your users. Hotjar calls itself an “all-in-one analytics and feedback” that aims to help you understand what visitors are getting up to on your website.
Hotjar's key selling point is that it combines a range of essential analytics features with user feedback tools into a single platform. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture' of how to improve your site's user experience and performance/conversion rates.
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