If you are familiar with running an online business or have tried and failed to market a product/service on the web you will know that a well-designed site is not always a guarantee for success. Neither is tons of traffic if you’re not able to turn those visitors into paying customers. This is what eMarketers call conversion and it really is the secret to moving into the big leagues online.
The problem with most websites and even some of the popular website builders out there is that they are focused simply on creating “pretty websites” without any idea about what leads to conversion. To address this issue there is a whole category of apps called landing page and funnel builders and as part of this app showdown we are going to look at two of the best.
The two apps are LeadPages and Clickfunnels, which can help you design attractive landing pages yes but more importantly focus on converting web traffic into money in the bank whilst also increasing your email contact list.
I'm sure you will agree making money and building your audience are the two keys to online success, so lets see how well each platform does, starting first with Clickfunnels.
Anyone who has started a new business can tell you that it’s not an easy task. There are hundreds of thousands ecommerce entrepreneurs out there trying to make it and the truth is that it doesn’t matter how professional their web site looks, this doesn’t always translate into sales.
Even more, sometimes the difference between being successful or not doesn’t have to do with how good your product is, instead it can all come down to if you’re able to reach your target audience or not.
This is where ClickFunnels comes into play. A nicely designed site can deliver the message that you are running a legitimate business, but paying lots of money to get a professional to do the job can be deadly to your budget.
What's worse is that many designers are not conversion specialists so you could end up paying a lump of cash for a website that doesn't make one sale.
With ClickFunnels you can design a professional-looking site with just a few clicks. What sets Clickfunnels apart from other platforms that offer similar services? In a nutshell you’ll build your site inside of a sales funnel guaranteed to put you in contact with a client base that is actually interested in products similar to yours. Russell Brunson the founder of Clickfunnels is passionate about teaching entrepreneurs the keys he has used to make millions online. Clickfunnels is the tool he developed and uses to fulfill his business model.
It’s not only about selling; you can also set up follow up emails to your clients or subscribers on autopilot, which is normally an extra cost. Also, you’ll have analytic tools that will show you just how well your sites are doing. You’ll see real time statistics so you can adjust your commercial strategy to make your site more profitable or get more subscribers for your content.
How it works
It just takes a few steps to set up your site and start reaching your customers. It’s as easy as selecting a sales funnel, setting up your site and going public.
The sales funnels have been created to fit different types of products, so you’ll have to browse through them and select the one that best fits your needs. This takes away the burden of finding your clients on your own and almost guarantees that you will start seeing results right away.
Designing your site is also an easy task. There are pre-designed elements ready for you to select and just add to your site with a simple drag-and-drop action. After your site is ready, you can change anything or add new elements. You’ll get the hang of it in no time.
They say that it will take you ten minutes to set up your site, well, not exactly. Most people will tinker which is only natural but it shouldn’t take weeks either. If you are new to the whole website design concept, it will take some time to get your bearings but it’s not hard to do. It will get easier as you become familiar with the user interface, the tools and design elements.
Although this platform comes with its own shopping cart, auto responder and other tools to run your online business, it also comes with third party integrations with popular tools already in the market. If you have your favorite email service, such as Mailchimp for example, you don’t have to stop using it just because you joined ClickFunnels. You have a lot of control and versatility to run your online business the way you are most comfortable with.
Now that we have looked at Clickfunnels let's look at one of its main competitors.
As you may have guessed by its name, this platform can generate leads for your business using different methods. One of them is giving you the tools to create attractive landing pages that will help you increase your conversion rate.
Also, you could design an engaging ad to lead your clients right to your landing page, increasing traffic and opportunities to make a sell.
It comes with ready-to-use templates that are mobile compatible, so your landing page looks sharp no matter how your clients get to it. It will also help you collect information from your users via social media, SMS, email and more. Get in touch with your clients and see how your contact list grows as you get them to sign up by sending emails with links that facilitate the whole process.
LeadPages can also work as a webinar email capture tool. It comes with a webinar template you can use to post your content and even add a chat box to interact with your audience.
There are different versions depending on your needs; features are different between the standard and professional memberships. You should check out this information before signing up so you select the one that’s right for you. You will also find below a comparison chart of the 3 main versions of LeadPages.
How it works
LeadPages offers a user-friendly interface where you will be designing landing pages in no time. It doesn’t take much to get started since it comes with pre-designed objects that you can use to give your page a professional look and feel even if you don’t have previous coding experience.
A recent addition to LeadPages is their block builder which gives you a lot more control of the look and feel now. This was one of the major drawbacks to LeadPages in the past because you couldn't edit certain elements that were part of the template.
After you’re done, you just publish your pages on LeadPages server and start seeing how traffic to your site increases. You can use LeadPages platform or publish the pages to an existing site you may already have, it’s up to you.
It’s a great tool for collecting relevant data about your visitors. You can add surveys, special fields or even hidden fields to record the information that you need to grow your business. Your email list will immediately start growing.
You can also use forms that pop-up at a predefined time or as your user is getting ready to leave the site. Don’t risk losing opportunities by letting your prospective clients leave without collecting their relevant information.
LeadPages vs Clickfunnels – The Bottom Line
Although they both can help you increase traffic to your site and grow your mailing list, they are not exactly the same type of platform.
ClickFunnels is a lot broader in what it has to offer while LeadPages focuses more on giving you a design tool to build landing pages, funnels and pop-ups. If you want to take a step beyond that, you will have to use the integrations with other products. It has several, so you’ll have no problem finding what you’re looking for. However adding these integrations may make it more costly than Clickfunnels which has it built in. At this point it becomes a matter of preference for which platform you find easier to use.
In terms of cost, LeadPages is more affordable, but there is a catch. While you can try out ClickFunnels for free, LeadPages trial period only begins after you have already subscribed to a plan. Also, you can use ClickFunnels on a month to month basis. There are no contract and no long term deals.
They both have user support and learning tools to get you started but, since there is so many more features in ClickFunnels, the learning curve can be steeper when compared to LeadPages.
To sum up, they are both very useful tools, both quite popular also. Choosing between them will come down to what your specific needs are. If you already have a working site, mail services and a shopping cart platform and all that you need is increasing your traffic, growing your email list and increasing your conversion rate, then LeadPages can help you with that. But if you need a more comprehensive platform that includes all the mentioned services and can also put you in contact with a viable client base, then you should check out ClickFunnels.
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