Meet Ana Gavia the young founder of Pinkcolada who started her successful Bikini line from her bedroom and already achieved $1.7 million revenue since launch last year.
In an interview with Business Insider she said.
“I have been entirely involved in my business every step of the way, from designing the bikinis from a sketch, building the website, taking photos of the products, editing the product images, integrating payment pathways, marketing [the products], managing finances, setting up shipping carriers, implementing software, picking and packing, [handling] customer service [and] admin — I've done it all myself and learned a lot along the way.”
There was one part of the interview that stood out where she said she started the business with $200.
This lines up almost perfectly with the book by Chris Guillebreau called the $100 startup. It's a great read and full of stories like Ana Gravia of people that built their side hustle into a business with very little funds.
But one of the main reasons startups go belly up is running out of seed money, which is why I created this website in the first place to address the real need for affordable software and why I'm writing this guide on how to get your brand online for just $100.
We have a number of things in our favor:
- Billions of searches and clicks happening on Google everyday
- Billions of likes and shares on social media
- Free video streaming and live broadcasts on YouTube & Facebook
- An ever growing library of apps to help us get more done in less time
There truly has never been a better time to start an online business at scale just like Ana Gavia who used a combination of her own online shop and Instagram to grow the business.
This guide will not be about Instagram or social media because that can be done with a free account and photo editor. What can't be done for free is building a quality website that ranks top in Google.
You might be thinking about free website builders now which are not really free because when you want your own domain name or <insert extra feature>, you have to pay these companies a fee which is often more than the process I'm about to show you.
There is also the not so little matter of traffic and how free website builders typically don't get as much Google love as WordPress which is the platform this guide recommends.
And this brings us to the only “must have” expense of this entire guide.
WordPress.org software (not to be confused with WordPress.com) requires you to install on your own website hosting account which also requires a domain name. Your domain name builds your brand for example “Bootstrapps.com” and is what people type into their browser to find you online. You need your own domain name for your business, which is why most free website builder options are out.
Then once you have the domain name, you need a place to host all your business assets like your logo, web pages, images and video for the whole world to see on your own platform and not just YouTube, Instagram or Dropbox.
This is so important…
For example what happens to your business if Instagram, Facebook and even Google change the game on you? Do you go out of business because you relied purely on them, or do you have your own platform which means you have your own website and mailing list database?
This guide is going to give you, your own platform, all for the incredibly low price of $100.
But I know that this can be where things get confusing and questions arise like, “What WordPress hosting do I choose” and “How do I design a website on WordPress?”.
And I want to assure you that this guide is like no other you will have read, it gets rid of complexity (just see my Install WordPress section for proof) and focuses on the most important elements for successfully building your online business and includes:
- Website Design
Ok let's get started.
The first thing to begin designing your website is getting your website hosting and domain name.
This guide will assume you have a name in mind already for registering your domain name but if you don't this is a creative time of pen and paper and brainstorming with family and friends to get a memorable name.
Got your name? OK, let's proceed.
Go to www.siteground.com and you will see you can get started with WordPress Hosting for as little as $3.95 per month.
Click the startup plan and it will ask you whether you are registering a domain name or whether you already have one. If you do need a domain name this will be the first cost of $15.95.
And on the next screen you will enter all your billing details and payment plan cycles. It can be a good idea to pay for three years upfront to guarantee that $3.95 per month price for that period but for this $100 guide we will stick to one year.
If you pay yearly instead of monthly you save a $14.95 setup fee and it works to a year of hosting and domain name for $47.40.
So far we are at $63.35 for your website.
And believe it or not this can be the sum total of your investment as everything else in this guide is free of charge to use except for the optional but highly recommended Elementor Pro at $49 per year.
The ideal setup would be Siteground in combination with Elementor Pro for a grand total of $112.35 but I will show you ways where you can get around with just using the free version of Elementor until you are ready to invest in the Pro version.
OK next step.
How to install WordPress
Remember how I said this guide was not going to be technical and what you have usually read? Well here you go because you have just paid Siteground for your website so get them to install WordPress.
In your Siteground customer panel there is a live chat feature and just get them to do it for you. It takes them less than 5 minutes to do and while you talking to them you can ask them to setup the recommended settings for WordPress caching to make your website as fast as possible.
OK, now that you have WordPress setup we can get to the good stuff and activating the Elementor plugin. Elementor is a website builder and page layout tool for WordPress and it makes creating websites so much easier because of its drag and drop block builder.
Here is an example of it in action.
Now I do recommend going for Pro because it opens up more templates and features most importantly being the theme builder and popup builder. These two features mean you don't have to spend money on a premium WordPress theme or popup tool which we will be using to build your email database.
However if you are not ready to invest in Pro I will give you a little hack that will help you design a better website.
It's called Envato Elements and they have a number of professionally designed templates you can use for free. This will save you so much time and money as you won't have to pay for a website designer to get the same result that most designers would give you anyway.
Now the only other thing you will need if you haven't invested in branding and that Elementor or Envato can't offer you is a logo for your business. And for this I recommend the free tool logomakr.com. (Tutorial will load there for you)
Ok website and logo is done but what is the point of having a great looking website if no one sees it?
So let us move onto the next stage of creating a successful website which is promoting it and getting more sales.