Congratulations you have designed your new website and you
But before you press that “Make Live” button you need to prepare to measure how your website is performing and whether you are getting the results that website design agency promised you.
Google Analytics is what you need to make this happen and the good news is that it's free to use but the bad news is it can be a nightmare to use. I am talking about rows and rows of data and settings you have to sit an exam to master and get one of these accreditation certificates.
And here is the kicker.
To remain certified by Google Analytics you have to keep retaking the exam every 18 months because that is how much the system changes and advances.
This is not something most website owners have time for unless its your occupation.
Google Analytics for the vast majority of users is an exercise in wasted opportunities because you never dig deep enough to find the goldmines of opportunity available. You could achieve such wonderful outcomes a
All this is possible when you have the right data at your fingertips which is why I want to talk about “How to install Google Analytics within WordPress The Right Way”!
And to qualify exactly what “The Right Way” means I am talking about using Google Analytics in such a way to make informed business decisions about your online business which puts more money in your back pocket.
More good news though is that you don't need an Analytics PHD to do it and you can do it for free. Specifically, I am talking about using a WordPress plugin called
At this point you may wonder why we chose
There are three reasons.
- Adding Google Analytics code directly to your WordPress theme can be troublesome every time there is an update to the theme which can be
- To overcome this issue, using the Header and Footers script is another popular option for adding Google Analytics within WordPress. This would be my recommendation to you if you really don't want to install a dedicated Analytics plugin like MonsterInsights. What you lose when using this method is all the nicely designed reports and business insights that MonsterInsights gives you.
- And to answer the question of why
MonsterInsightsover all the other plugins that do a similar thing? Well for starters MonsterInsights is the most popular of all the plugins and well reviewed mainly for its user interface that allows you to quickly get an overview of how your website is performing. It's also really easy to use with their setup wizard.
So with that said let's now get to the setup process which as you will see is easy.
How to set up MonsterInsights?
First thing to know is that
Ok let's get started by installing and activating the plugin which you do by
Then search for MonsterInsights click install and then click activate.
Congratulations you have now completed the hardest part of this whole process as the MonsterInsights setup process will take over the rest.
You will now see a new menu option called “Insights” and when you click it the setup wizard will begin.
MonsterInsights setup wizard
The first thing you will see is that they ask you to choose a category for your website – select the one most relevant to you and click “Save and continue” button.
Before performing the next step make sure that
Now click “Connect
Now you must allow
Click on the ‘Allow’ button to continue.
Now we have arrived at the final step where you select the Google Analytics Profile you want to track. Select your website (you will only have one choice if this is your first time).
Now click “Complete Authentication” button to continue.
Don't rush part this step as it deserves your full attention.
The default settings are fine for most but if you use affiliate cloaking
Click on the Save and Continue button to save your settings.
Now another bit of cross promotion where they recommend their popular forms plugin WPForms. (Read my WPForms comparison review)
You can install or like before select
Congratulations you are all setup and now you must wait a little bit before data starts to show. But just wait till you see the reports this plugin pushes to you. A real breath of fresh air compared to using Google Analytics directly.
To find these