Formidable Forms Review

The only WordPress Form & Application Builder on the Market

There are a number of options available but Formidable Forms separates itself by being so much more than just a form builder but a full blown data application tool.


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Build Better WordPress Forms

New version 4 makes this quicker and easier to implement on your website.

Introducing Formidable Forms

In this Formidable Forms review we are going to look at two things.

First an introduction to the app and what makes it stand out from other form builders like WPForms and Gravity Forms?

And secondly we will take a closer look at their version 4 release and what that means for you.

And if you are looking to get the best deal on Formidable Forms, we will let you know what to expect in the way of Formidable Forms coupon codes.

PS: If you like what you read in this review then comment & share the page. (Secret reward awaits)

What is Formidable Forms?

Formidable Forms is a WordPress plugin for creating visually appealing data capture forms on your website. Most people immediately think of contact forms but there is so much more that can be done when using a full featured solution like Formidable Forms.

You get a little clue about this on the Formidable Forms homepage when they mention the phrase, “Application Builder” and this is the key to understanding who Formidable Forms has been made for.

Do you want to create an events website, movie review site or even a full blown social network? Now you can, using Formidable Forms especially when used with a plugin like Advanced Custom Fields for dynamically generating user generated content.

On the Formidable Forms website they even go as far as to say, “Create virtually limitless WordPress forms and applications”.

See an overview of their key features and selling points.

Formidable Forms Founders

Steph Wells

Steph and Steve Wells are the two founders behind this company with Steph working on development of the plugin and Steve the designer. 

Apart from the two founders the team consists of four other people focused on customer support. This is a good thing to see as a possible client because it shows that premium support is a top focus for this virtual team. So if you are thinking up some crazy WordPress form application, you know you will get the support to make it happen. 

Steve Wells

How to use Formidable Forms?

The basic functionality of this tool is drag and drop easy. You select create a new form and you are presented with a number of different blocks that you drag and then save to create your form.

Once you have built your form with all the fields you want, you then go to the page you want the form on and you will see a Formidable Forms icon in your post editor to that page or post.

You can see the basic idea of building a form in the screenshot below.

One more thing!

Version 4 of Formidable Forms represented a big upgrade to the user interface and was necessary to compete with some of the newer form builders with more modern interfaces. As a testament to their work compare the above screenshot to what it used to be like.

The focus of the Formidable Forms was a complete redesign to make it more modern and easier to use. They have achieved this primarily through implementing a dynamic and contextual sidebar that presents you with the settings and styling options you need only when you need them.

The net result is that you now get better modern looking forms even quicker than before.

Formidable Forms Key Features

Formidable Forms Pro vs free

Free Version

Perfect for simple forms like contact pages
$ Free License
  • Drag and drop form builder
  • Entries Management
  • Field keys management
  • Form validation


Advanced WordPress Application builder
$ 49 Per Year
  • Everything in free
  • More field options including file upload, ratings and more
  • Integrations to third party apps like email autoresponders
  • Premium Support and Updates
  • eCommerce functions
  • API access

A few thoughts

I am very impressed with Formidable Forms free version compared to the other options they really have outdone themselves.

As an example of this, WPForms free version does not allow adding website URL fields, which in my opinion is quite a basic and necessary field even for a simple contact request form. 

Regarding Formidable Forms itself the premium version is a big step up, however please note that some of the features listed in the table above are only available on specific plans. For example, to get API access you will need the business plan at $199 per year.

Formidable Forms Pros

Formidable Forms Cons

Are there Up-sells?

There are no dodgy up-sell tactics when you purchase Formidable Forms. You are immediately presented with an on-boarding process to get your first form up and running quickly.

The only technical up-sell is when using the free version (or lower tier plan) in WordPress and you try to add a certain feature which you don’t have access to it will pop-up a prompt telling you to upgrade. 

Formidable Forms Alternatives?

There are two notable alternatives:

In terms of making a decision between these apps, WPForms is still king when it comes to ease of use and styling and at this moment is the cheapest at $39 per year (with coupon) and Gravity Forms is arguably on par with Formidable Forms when it comes to features (you need to buy addons though) but in the end you will pay more (ballpark $600+ per year) to get the same functionality as Formidable Forms at $399 per year.

Hope that helps but my main point would be to try the free versions of Formidable Forms and WPForms (Gravity Forms don’t have a free option but they do have a demo you can try here) and see how you go and which interface you prefer. 


Do we recommend Formidable Forms?

This really depends on you the buyer. If you can see yourself using Formidable Forms for more than just a simple contact form then yes absolutely you need to sign up – just make sure to carefully look at the plans because the integration you are looking for might not be available on the pricing plan you choose.

This leads me onto my main criticism of Formidable Forms and the way they handle integrations. For example if you choose the basic $49 per year plan you get no email autoresponder integrations and when you go up to the next level at $99 per year you only get three options being Mailchimp, AWeber and MailPoet. It really makes no sense to me that for example in my case I would have to pay $399 per year just because I use ActiveCampaign

An example of how this should be handled comes from Gravity Forms who give you access to all 12 email auto-responders they support at the time of writing as part of their basic plan. I hope Formidable Forms will take this as the constructive criticism I mean it to be and I will be able to update you all on this in the future.

Get started with Formidable Forms. (Free version available)

Build Better WordPress Forms

New version 4 makes this quicker and easier to implement on your website.

Is there a Formidable Forms Coupon?

At this time Formidable Forms discounts are a rare commodity.

I am sure Formidable Forms will do some type of promotion or coupon code around seasonal holidays like 4th of July and Christmas as most companies in this space do.

My best advice is to pay the full price now and when a Formidable Forms sale comes up, claim the deal to extend your license and support at this discounted rate.

Occasionally vendors share coupons, these will appear below (or blank if none).

Join the Promotions Wait-List

By using the influence of the crowd and through our affiliations with over 1,000 app vendors we negotiate the best deal on your behalf and maybe even a lifetime deal. When joining a wait-list you will also be notified of any seasonal sales for example around the holidays and Black Friday.

How to claim Formidable Forms Bonuses?

Looking for a bonus when purchasing Formidable Forms? Well, you are in the right place because when you use any link on this page to buy you can claim a bonus.

Every app purchase qualifies for our buy one, get one free bonus offer. This is unlike any app bonus you have seen before because you can choose the exact WordPress plugin you need to compliment your recent purchase. There are over 3,000 to choose from so you will definitely find something of value to you.

Note: If you don't want a WordPress plugin – leave a comment below and we will be in touch regarding a bonus you will love.

N.B. To qualify for a bonus it is recommended to right click links on this page & open in a new private/incognito window.

Click here to buy Formidable Forms.

Then visit this page to claim your bonus.

Additional Formidable Forms Guides


New integration for Formidable Forms 4

Formidable Forms have recently announced they now integrate with the popular email marketing platform Campaign Monitor. This tutorial will show you how to setup Campaign Monitor to seamlessly work with all your formidable forms. Before we get started please note that this integration is not available in the Free and Creator plans for Formidable Forms.

Read More »


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