The Best Marketing Software

Discover some of the best tools to research and promote your products and service to the world.

Marketing /ˈmɑːkɪtɪŋ/


The action or business of promoting and selling products or services, including market research and advertising.

In deciding the software that makes it onto this list we are focusing on the software that facilitates the promoting of products and services and tools for market research and customer management. 

The Collection


As much as we love WordPress there is a large elephant in the room. Designing on WordPress ain't pretty and the main reason is because of the built in WordPress editor. To say it limits your creativity and marketing options is an understatement.

But there is hope and it's name is Elementor which is now powering over 1 million WordPress websites. Why? See a demo for yourself to the right.

Yoast SEO

If you are looking to get your WordPress site to the top of Google you need Yoast SEO. It's greatest selling point is changing the title tags of all your posts and pages to be more search engine friendly by including focus keywords in it. 

It also has a great feature to grade the SEO quality of your pages – Getting the green light with this tool is definitely a satisfying feeling.

Thrive Leads

Talk to any successful digital marketer and they will tell you that building a responsive email marketing list is a high priority for them. 

Whole books have been written on this subject matter however I'm here to tell you that if you use WordPress and want to take list building seriously you need Thrive Leads – the best lead capture forms bar none.

WP Rocket

This is the best caching plugin for WordPress right now and if you want to eke out every millisecond of extra performance as compared to the free W3 Total Cache this is the plugin to get.

For most users W3TC will suffice but this list is the best of the best which is why WP Rocket is being listed. No matter whether you choose the free W3TC or WP Rocket make sure to have a good website host like WPX Hosting to ensure you get the most out of it.

Short Pixel

This is related to the plugin above which is all about speeding up your WordPress. One of the biggest reasons a website takes an age to load is large image file sizes. 

Especially in this age of retina displays and 4K – image quality has gone up but not everybody has fibre connection so a lot of people are going to notice your website taking longer than 3s to load. Enter Short Pixel to automatically compress images as soon as you upload them to your media library. 

Thirsty Affiliates

Hands down the best affiliate link management plugin for WordPress. The brand new Pro version includes advanced options such as the ability to link directly to the Amazon API to add dynamic e-commerce links. It is free to get started and if you want pro it's a click away.


Forget Shopify! If you have a WordPress website you get create your own fully functional online shop without having to pay all those extra fees other solutions charge.

What makes WooCommerce even better is the large range of addons specifically built to make it even more powerful for growing your online sales.

Thrive Comments

Comments are great for generating community and improving search engine rankings for your website. (More content to index).

Thrive Comments encourages this behavior by rewarding readers for making a comment. You can assign badges and “Easter Eggs” for people who comment on your website. A side benefit of Thrive Comments is it also virtually eliminates comment spam too!

iThemes Security

When you have something as popular as WordPress there is one drawback and that can be malicious hacking. WordPress is often the victim of this primarily through vulnerabilities in third party plugins which we all have as our website grows.

Enter iThemes Security to take back control and make your website a virtual Fort Knox. Highly recommended for all growing websites.

Digital Boss Club

Would you like the above plugins at rock bottom prices?

Of course you would and by being a member of Digital Boss Club you are guaranteed the best deal. Welcome gift card of up to $50 available to new members now.

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