Advanced Coupon Plugin: Comparison between Free and Premium Versions
Getting more customers to visit and ultimately buy from your online store has always and always will be the primary focus for your e-commerce businesses. Although there are many ways to achieve this, the humble coupon code continues to be one of the most attractive e-commerce tactics to boost conversion rates, reduce cart abandonment and ultimately increase revenues.
In this short review article we are going to take a look at a plugin called Advanced Coupons. This plugin is good news if you use WooCommerce to power your online shop as they have both a free version to get started and a premium one once you see how the plugin makes use of this coupon marketing strategy.
Now many of you may be thinking, “But I can already add coupons in WooCommerce?” and/or “Why do I need to pay for this plugin?” Well this article today is just for you, its a quick read but hopefully it will inspire you today to make a meaningful and measurable change for your online shop by implementing a couponing strategy that will work.
So what is Advanced Coupons Plugin?
At its core Advanced Coupon extends the basic coupon code functionality of WooCommerce. If you have ever tried to implement a simple buy one get one free (BOGO) campaign for your online shop you would quickly get frustrated trying to do this with stock standard WooCommerce.
Fortunately this feature is available even in the free version which you can download here.
Apart from BOGO which in my opinion is the biggest reason to use this plugin there are a few other standout features worth your attention.
Specifically you can:
- Protect profits based on cart conditions (coupons with rules)
- Smart categories for coupons
- URL coupons that can be applied with the use of a link
- Restrict coupons based on WooCommerce user roles
- Ability to showcase coupons on popups of order preview
- Scheduling coupons
- Shipping Coupons
- Ability to auto-apply coupons
- FEATURE: Create a loyalty points system that can be redeemed for coupons
Now some of the above features are only available in the premium version of the plugin which leads on nicely to…
The difference between the free and premium version
Both versions give you a big jump on the standard WooCommerce coupon system but what exactly do you get for your $39.50 per year?
Notable Differences include:
- Add Products To Cart On Coupon being applied
- Advanced Coupon Scheduling
- One-Click Apply Notifications
- Discount Shipping Methods With Coupons
- Reset Usage Limits On Timer
- Auto-Apply Coupons
- Loyalty Points Program
Arguably one of the biggest reasons to pay that small yearly fee is that last point as loyalty programmes are a proven model for getting return business.
My local florist uses this strategy and it works!
However there are a lot more nuance differences between the free and premium version which they have a complete run down on their pricing page. However why not get started by downloading the free version and you will quickly see if the specific feature you need is included or not.